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Every day, more and more brands try to attract the attention of consumers in different ways and in the most varied places, trying to diversify and improve the shopping experience at physical points of sale. Thanks to these attempts, Floorgraphics laminating films have been gaining more prominence.

With the increase in demand for this type of application, offer has been increasing and diversifying. Lamination adhesives have gained status as creative resources for the visual communication of brands and are no longer simple information elements. How often do you go to a commercial surface and find yourself looking at the floor? In a discreet but impactful way, your attention is captured.

The growth in demand for self-adhesive lamination in Covid-19 times 


With the arrival of the year 2020, the pandemic caused by the new coronavirus brought with it numerous circulation restrictions. People were forced to drastically alter their interactions and practice social distancing in places like supermarkets, pharmacies, public services, hospitals, stores, elevators and many others.

It was in this context that Floorgraphics products acquired an even greater popularity. In a simple, efficient and safe way, they tell you where you can stay and wait for your turn or how you should move, encouraging the recommended social distancing.


Features and applications of Floorgraphics products

As we have already seen, versatility is one of the advantages of these lamination solutions, which easily adapt to any context and communication objective.

Floorgraphics products are perfect for advertising at points of sale (signaling promotions, special offers, new launches, etc.), marketing strategies (creating thematic environments at events, at a festival or other initiatives), decoration (in offices, hotels, meeting rooms, conferences, museums and many others) and movement signs and directions (identifying streams of people and waiting points).

In addition to versatility, there are other differentiating characteristics that enhance its use. In the case of products in the decal Floorgraphics Overlaminate range, we highlight the R9 non-slip certification, the resistance and durability, the elimination of the silvering effect and milky effect, the definition, the intensity of colors and the versatility of application on practically all surfaces.

If you are considering using our Floorgraphics products, it is important to take into account some questions such as: "Will they be used indoors or outdoors?", or “What type of surfaces are they going to be applied to?”. We have the answers and we want your choice of decal to be made in an informed way, so don't hesitate to contact us.